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October 28, 2008

Deora

In 1964, Chrysler commissioned Mike and Larry Alexander to customize their new economy pickup, the Dodge A-100. Based on automotive designer Harry Bentley Bradley’s illustration, the Alexander brothers created a low, cab-forward design with a front-opening cab. After a naming contest it was called the Deora. The winning entry was from a 13-year-old boy, and is a technically incorrect version of the Spanish word for “golden.”

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1 comment:

  1. erg vet, ben wel benieuwd hoe ie t doet op een crashtest haha

    ReplyDelete

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